MTS Allstream hosted on Nov 24th an evening with C level leaders in the community to discuss Al Gore's new book Choice. Clean Tech community leaders in Toronto Canada gathered, over 1300 attendees, and Helix and CATA had a booth set up to promote the requirements to bring more young women into the Clean Tech Sector.
OTTAWA- November 24th, 2009 - Today, CATA WIT (Women in Technology) and Helix Commerce ("Helix") announced today that it is showcasing the BRINGITon site promoting a new web site (www.bringiton.ca) designed to attract women to science and technology careers at the Allstream Global Forum: An Evening with Vice President Al Gore. The inaugural site was launched in early November and is on display in the Green Gallery of Innovation. Green gallery booths will exhibit leading-edge green technologies and communications solutions from this year's event sponsors, some of the world's leading companies. For more information, see: www.allstream.com/globalforum.
The BringIT on program was undertaken with the support from the Status of Women Canada, Ontario Women's Directorate and a number of corporate partners. Global research suggests that to attract more women into the Advanced Technology Sector that we need to address the problem with an integrated approach that starts young, when girls' self concepts and aspirations are formed. To address this, CATA WIT launched a new web destination http://www.bringITon.ca designed specifically for girls and young women, with a focus on educating them about careers in advanced technology and providing access to mentors - women who have been successful in these types of careers. Built with partners Helix Commerce International Inc. and IGLOO, the site was designed and developed with input from girls in the target demographic.
"The goal of the website is to help young women ages 16-21 be more connected with experienced women in the advanced technology sector and to encourage women to continue with math, science, computer science, information technology disciplines as they develop their careers. To improve Canada's economic position, we need more women pursuing advanced technology career paths. The Green and Clean Tech sector is going to be a key growth opportunity and attractor for young women that value the environment. BringITon is going to be a foundational program for us in moving Canada to a stronger innovation capability in Canada and to grow we need to attract more women into this sector," says Dr. Cindy Gordon, CEO Helix Commerce International Inc, and National Chair, CATA Women in Technology (WIT).
"CATA is an organization committed to the Innovation as a Nation and has 6 core growth planks; one is dedicated to Green Tech in Canada as a stimulus for growth. In addition to these core planks, an immediate advocacy position is recommended for all Canadian leaders to develop the Advanced Technology capacity of women and encouraging women to join the advanced technology market and enroll in mathematics, technology and science-related studies to advance our innovation success," says John Reid, President of CATA (Source: http://www.cata.ca/Media_and_Events/Press_Releases/cata_pr10180601.html)
About CATA WIT Forum
CATA WIT is a community advocacy network under CATA (www.cata.ca). CATA WIT Forum is a national community network designed to boost women's participation and advancement in the technology sector through professional development, mentorship and networking www.catawit.ca. With regional chapters in Montreal, Ottawa, Toronto and Vancouver, its mission is to help women in technology advance in their careers and succeed as entrepreneurs. CATA WIT's partners include Microsoft, NRC Industrial Research Assistance Program, MTS Allstream, Telfer School of Management, Ryerson, High Road Communications, and Xtreme Productivity. The CATA WIT Forum is seeking sponsorship to fund the BringITon program and information can be found at www.bringITon.ca.
About HELIX Commerce International Inc.
HELIX is a professional services strategy consulting boutique specializing in business innovation and next generation collaboration business models. With offices in Toronto, Calgary, Atlanta, and Boston, Helix helps its clients advance its business innovation capabilities in the Advanced Technology, Financial Services, Government related sectors. Helix select clients include: Astra Zeneca, Cisco, MTS Allstream, Microsoft, IBM, SAP, Siemens, The Canadian Federal Government, The Ontario Government. Helix is very involved in the not for profit sector to advance Canada's Innovation capabilities, and is a co-founder of: CATA WIT, The Toronto Angel Group (TAG), and the CEO Fusion Center. More information on Helix can be found at www.helixcommerce.com. For information on Helix Virtual Worlds see www.helixvirtualworlds.com.
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Media contacts:
Emily Boucher, CATA WIT
613 236 6550 | eboucher@cata.ca
www.catawit.ca
Kathryn Haynes, Helix Commerce
647 477-6254 | kathryn@helixcommerce.com
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